方佳明, 李萌, 彭岷. 空气污染对消费者决策行为的影响:研究综述[J]. 电子科技大学学报社科版, 2021, 23(4): 83-91. DOI: 10.14071/j.1008-8105(2020)-3008
引用本文: 方佳明, 李萌, 彭岷. 空气污染对消费者决策行为的影响:研究综述[J]. 电子科技大学学报社科版, 2021, 23(4): 83-91. DOI: 10.14071/j.1008-8105(2020)-3008
FANG Jia-ming, LI Meng, PENG Min. The Effect of Air Pollution on Consumer Decision-making Behavior: A Literature Review[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2021, 23(4): 83-91. DOI: 10.14071/j.1008-8105(2020)-3008
Citation: FANG Jia-ming, LI Meng, PENG Min. The Effect of Air Pollution on Consumer Decision-making Behavior: A Literature Review[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2021, 23(4): 83-91. DOI: 10.14071/j.1008-8105(2020)-3008

空气污染对消费者决策行为的影响:研究综述

The Effect of Air Pollution on Consumer Decision-making Behavior: A Literature Review

  • 摘要:
    目的/意义近年来消费者行为学研究表明天气和空气质量对消费者购买行为具有显著影响,因此了解消费者个体对天气状况的不同反应方式和原因具有必要性。但现有相关研究成果零星分散于不同的学科领域,缺少对该研究主题的归纳梳理。通过系统性地回顾空气污染对消费者决策的影响可以充分了解宏观层面的空气污染因素对微观层面的消费者行为改变,从而可以帮助企业管理人员开发针对性的营销管理策略以规避或减少空气质量对消费者决策行为的影响。
    设计/方法基于主要学术文献数据库和搜索引擎网站的核心关键词检索,系统性地回顾整理了空气污染对消费者决策行为影响。具体地,以环境心理学领域的刺激–有机体–反应(S-O-R)模型为框架,基于过程视角将空气污染对消费者决策行为的影响,分为消费决策过程前的身心变化,消费决策过程中的决策行为变化和消费决策过程后的消费体验和评价行为变化等几个主要阶段。
    结论/发现通过建立并分析空气污染影响研究的主题结构,结果表明空气污染对消费者的影响非常广泛,从健康风险到情绪变化,从日常习惯改变到个体和群体的消费行为改变。

     

    Abstract: Purpose/Significance In recent years, consumer behavior studies have shown that weather and air quality have a significant impact on consumer purchase behavior, so it is necessary to understand the different ways and causes of individual consumers’ responses to weather conditions. However, the existing research results are scattered in different disciplines, and there is a lack of summary of the research topics. By systematically reviewing the effects of air pollution on consumer decision-making, it is possible to fully understand how macro-level air pollution factors alter consumer behavior at the micro-level, so as to help enterprise managers develop targeted marketing management strategies to avoid or reduce the impact of air quality on consumer decision-making behavior. Design/Methodology Based on the core keyword search in the main academic literature database and on search engine websites, the effects of air pollution on consumer decision-making behavior were systematically reviewed and collated. Specifically, on the basis of the S-O-R model in the field of environmental psychology, the effects of air pollution on consumer decision-making behavior are divided into several main stages: physical and mental changes before consumption decision-making process, decision behavior changes during the consumption decision-making process and consumption experience and evaluation behavior changes after consumption decision-making process based on the process perspective. Conclusions/Findings Through the establishment and analysis of the theme structure of the impact of air pollution, the results show that the impact of air pollution on consumers is very extensive, from health risk to emotional change, from daily habits to individual and group consumption behavior change.

     

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