“官话”与“民声”:汶川灾后重建标语表述研究
Official Discourses and People Voice: The Anthropological Perspectives of Slogans of Wenchuan Earthquake
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摘要: 中国是标语使用大国,其标语文化和标语研究都较为发达,但灾难标语是前人未曾关注过的新类型。以汶川灾后重建200多条标语作为研究对象,一方面总结灾难标语的表述特点,另一方面分析表述背后的社会变迁。通过将标语视为官方文件的固态呈现,可以观察到官方进入灾区向公众着力展示的工作重点,透视出灾区由灾难社会向正常社会转型中的变化,并揭示当地人身处于重建过程之中的实际需要与困难。Abstract: China is a country of slogans. The culture and study of slogans in China is well developed. However, the slogan concerning disasters is a brand new area. This research is based on more than 200 slogans collected from Wenchuan after the terrible earthquake. This paper summarizes the narrative character of the disaster slogans and analyzes the social change behind. These slogans provide a perspective to view the main point that the government would like to show to the public, that is the changes during the restoration of the disaster area and the needs and difficulties for the local people.