胡本勇, 张家维. 手游运营的研究综述与展望[J]. 电子科技大学学报社科版, 2018, 20(4): 35-39. DOI: 10.14071/j.1008-8105(2017)-1154
引用本文: 胡本勇, 张家维. 手游运营的研究综述与展望[J]. 电子科技大学学报社科版, 2018, 20(4): 35-39. DOI: 10.14071/j.1008-8105(2017)-1154
HU Ben-yong, ZHANG Jia-wei. Review and Prospects of Mobile Game Operation[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2018, 20(4): 35-39. DOI: 10.14071/j.1008-8105(2017)-1154
Citation: HU Ben-yong, ZHANG Jia-wei. Review and Prospects of Mobile Game Operation[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2018, 20(4): 35-39. DOI: 10.14071/j.1008-8105(2017)-1154

手游运营的研究综述与展望

Review and Prospects of Mobile Game Operation

  • 摘要: 手游行业在我国以及世界范围都得到了快速发展。手游运营及其供应链合作的相关研究已成为国内外最新热点,具有前沿性和挑战性。通过对手游运营近年来的研究进行全面梳理,从规范研究和实证研究两个范畴对手游运营相关研究所涉及的具体研究方法、研究内容、研究现状与进展进行了全面、深入、脉络清晰的论述,有助于后续研究者了解手游运营已有研究的发展轨迹和未来的研究方向。

     

    Abstract: The mobile game industry has developed rapidly in our country and worldwide. The relevant research of mobile game operation and its supply chain cooperation has become the newest hot spot in the world. This paper gathers the recent researches of the mobile game operation and makes a comprehensive, in-depth and clear discussion on the specific research methods, research contents, research situation and progress of mobile game operation related studies from normative research and empirical research. This study will help follow-up researchers understand the existing research’s development trajectory and future research direction of the mobile game operation.

     

/

返回文章
返回