李春发, 安甜甜. 企业社会责任、策略与竞争力关系的情景仿真和评价研究[J]. 电子科技大学学报社科版, 2017, 19(3): 59-66. DOI: 10.14071/j.1008-8105(2017)03-0059-08
引用本文: 李春发, 安甜甜. 企业社会责任、策略与竞争力关系的情景仿真和评价研究[J]. 电子科技大学学报社科版, 2017, 19(3): 59-66. DOI: 10.14071/j.1008-8105(2017)03-0059-08
LI Chun-fa, AN Tian-tian. Research on Scenario Simulation and Evaluation on Relationship Between Corporate Social Responsibility Strategies and Competitiveness[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2017, 19(3): 59-66. DOI: 10.14071/j.1008-8105(2017)03-0059-08
Citation: LI Chun-fa, AN Tian-tian. Research on Scenario Simulation and Evaluation on Relationship Between Corporate Social Responsibility Strategies and Competitiveness[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2017, 19(3): 59-66. DOI: 10.14071/j.1008-8105(2017)03-0059-08

企业社会责任、策略与竞争力关系的情景仿真和评价研究

Research on Scenario Simulation and Evaluation on Relationship Between Corporate Social Responsibility Strategies and Competitiveness

  • 摘要: 企业社会责任(CSR)已成为政府、社会和民众对企业的基本期望、要求和约束。将CSR理念融入企业使命、战略和文化之中,对企业竞争力具有重要影响。为此,利用企业每股社会贡献值和年销售收入环比发展速度分别反映CSR和竞争力水平,从经济、社会和环境三个方面描述了CSR对企业竞争力的作用关系,通过建立反映CSR对企业竞争力影响作用的系统动力学(SD)模型,针对企业分别注重经济责任、社会责任、环境责任和三种责任平衡发展的四种情景策略,设置相应的策略参数,对相应的企业竞争力变化情况进行仿真实验。同时又以上市医药制造企业为例进行仿真模拟,结果显示:企业侧重履行单一责任不利于企业竞争力提高,履行CSR的效果不理想,企业应在经营过程中均衡履行经济、社会和环境责任,才能保持企业竞争力快速提升,实现企业可持续发展。

     

    Abstract: Corporate social responsibility has become the basic expectations, requirements, and constraints of the government, society, and people for enterprise. Meanwhile, that corporate social responsibility is incorporated into the mission, strategy, and culture of company has a significant influence on the enterprise competitiveness. This paper uses social contribution value per share and the annual sales income MoM growth rate respectively to embody the corporate social responsibility level and the enterprise competitiveness. This paper describes that the corporate social responsibility impacts on competitiveness from three aspects that mainly include economy, society, and environment, and uses the system dynamics method to establish the model of the relationship between corporate social responsibility and enterprise competitiveness. It analyzes and forecasts the changes of the enterprise competitiveness under the four kinds of main corporate social behaviors which are respectively paid attention to economic, social, and environmental responsibilities and the balance development of these three kinds of responsibilities. Based on the simulation of Chinese listed companies in the medicine manufacturing industry, the results show that enterprises who focus on implementing a single responsibility are not conducive to promoting enterprise competitiveness and do not implemente corporate social responsibility adequately. Enterprises should function their economic, social, and environmental responsibilities in the process of running so as to keep the rapid advancement of the enterprise competitiveness and realize the sustainable development of enterprises.

     

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