Abstract: Cyberspace spawning a new network ideology and the traditional ideology becoming the network ideology through the network are the two basic paths of the network ideology generation. The network ideology is a concise and relatively stable value belief, which adapts to the change of network society, makes the digital perceptual display as its dominant form in cyberspace, and takes the majority Internet users as the object. It has many basic characteristics, such as the subject diversity brought by " grassroots rise”, the formal sensibility created by the digital mediation system, the instantization and globalization of communication implemented by bitalization, the individuation caused by the decentralized structure, and the complexity manifested by information mass resonance.