Abstract: New opportunities and challenges in the mobile Internet era push universities to re-examine the ideological and political education and the change of environment. They also guide us to renovate the idea and method of traditional education, and help us actively construct the mobile Internet platform for the ideological and political education in universities based on the concept and technology of mobile Internet era, which would help us explore the way to promote students’ trust and love for what we do. Based on the the Survey on University Students’ Mobile Internet Use and Demands, we do the model construction and empirical analysis of main factors affecting the effectiveness of the platform, which will help us promote the continuous innovation and development of the constructive work for our mobile platforms.