Purpose/SignificanceWith the rapid development of data and artificial intelligence technology, intelligent driving cars have changed from ideal to reality. However, intelligent driving is inseparable from the collection and processing of personal information such as geolocation and travel trajectories, which has caused people to worry about the leakage and abuse of personal information.

Design/MethodologyThrough textual analysis and comparative analysis of relevant extraterritorial legislation, policies, and practices, it can be seen that the focus of personal information protection of intelligent driving cars is concentrated on five aspects: rights allocation, legislative planning, judicial relief, administrative supervision and industry self-regulation.

Findings/ConclusionAt present, in the field of personal information protection of intelligent driving cars in China, unified and detailed basic regulations have been put into practice, and comprehensive relief measures have not yet been established, thus seriously hindering the further development of intelligent driving cars. In order to fully meet the challenges of personal information and data security brought by intelligent driving technology, in the future, it should distinguish between pre-legislation and ex post relief, and improve corresponding legal systems and rules from different levels such as national legislation, administrative supervision and industry self-regulation.