二次元文化社区：高校思想政治教育的空间转向 —以“B站”为例

马静音; 曹银忠

doi:10.14071/j.1008-8105(2019)-6001

二次元文化社区：高校思想政治教育的空间转向—以“B站”为例

The Two Dimensional Cultural Community: The Spatial Turn of Ideological and Political Education in Colleges and Universities—Take “Bilibili” as an example

摘要

摘要:
目的/意义随着自媒体的快速发展，高校思想政治教育网络阵地的开辟已从理想变为现实。但是，自媒体的传播特点、用户群像和供给机制使高校思想政治教育面临着机遇与风险并存的现实际遇。
设计/方法通过对Bilibili弹幕网站（以下简称“B站”）运营模式与思想政治教育育人理念的比较分析可知，“B站”的育人优势集中体现在明确的群体定位、丰富的内容供给、独特的互动模式等三个方面。
结论/发现目前，“B站”衍生的网络亚文化排外特性与用户群体防御心理，削弱了高校思想政治教育的育人实效。为了将“B站”打造成为高校思想政治教育的网络主阵地，必须从文化立魂、信任筑基、榜样引领等层面实现运营理念的转变和升级。

Abstract:
Purpose/SignificanceWith the rapid development of the media, the opening of the ideological and political education network positions in universities has changed from ideal to reality. However, the characteristics of self-media dissemination, user group portraits, and supply mechanisms make ideological
Design/MethodologyA comparative analysis of the operation mode of Bilibili Barrage Website (hereinafter referred to as “Website B”) and the ideological and political education concept of educating people shows that the educating advantages of ”Website B” are concentrated in clear group positioning, rich content supply, and unique interaction modes.
Findings/ConclusionHowever, at present, the “exclusive” characteristics of the network subculture derived from the “Website B” and the defensive psychology of the user group have weakened the effectiveness of ideological and political education in colleges and universities. In order to build “Website B” as the main network of ideological and political education in colleges and universities, it is necessary to realize the transformation and upgrade of the operating philosophy from the aspects of cultural soul-building, trust-building, and example-leading.

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