周青, 姚景辉, 杨伟. 基于服务主导逻辑的“互联网+”企业创新生态系统价值共创模式[J]. 电子科技大学学报社科版, 2020, 22(2): 1-10. DOI: 10.14071/j.1008-8105(2020)-1004
引用本文: 周青, 姚景辉, 杨伟. 基于服务主导逻辑的“互联网+”企业创新生态系统价值共创模式[J]. 电子科技大学学报社科版, 2020, 22(2): 1-10. DOI: 10.14071/j.1008-8105(2020)-1004
ZHOU Qing, YAO Jing-hui, YANG Wei. Value Co-creation Models of “Internet+” Enterprise Innovation Ecosystem Based on S-D Logic[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2020, 22(2): 1-10. DOI: 10.14071/j.1008-8105(2020)-1004
Citation: ZHOU Qing, YAO Jing-hui, YANG Wei. Value Co-creation Models of “Internet+” Enterprise Innovation Ecosystem Based on S-D Logic[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2020, 22(2): 1-10. DOI: 10.14071/j.1008-8105(2020)-1004

基于服务主导逻辑的“互联网+”企业创新生态系统价值共创模式

Value Co-creation Models of “Internet+” Enterprise Innovation Ecosystem Based on S-D Logic

  • 摘要:
    目的/意义“互联网+”使企业创新生态系统的内外部环境发生巨大变化,催生出多样化的价值共创模式。
    设计/方法基于服务主导逻辑,分析归纳出“互联网+”对企业创新生态系统价值共创的影响,从发起主体、核心能力、价值主张、推进机制和价值实现五个维度归纳总结出三种价值共创模式,即机构引导型、社群推动型和机构-社群协同型,并以多点公司、虎扑社区和微信小程序为例进行典型案例分析。
    结论/发现“互联网+”企业创新生态系统的价值共创须以共同的价值目标为出发点、以人性为着眼点、以创新为支撑、以服务为主线,致力于价值共创的可持续发展。

     

    Abstract: Purpose/Significance The development of “Internet +” has brought about tremendous changes in the internal and external environment of the enterprise’s innovation ecosystem, and has spawned a diversified value co-creation model. Design/Methodology Based on the S-D logic, this paper analyzes the impact of “Internet+” on the value co-creation of enterprise innovation ecosystem, and summarizes three value co-creation models, which are organization-led, community-driven and institution-community collaboration. Cases of Dmall, Hupu and WeChat mini program are analyzed to illuminate these models. Findings/Conclusions The research shows that the value co-creation of the “Internet +” corporate innovation ecosystem must be based on a common value goal as the starting point, human nature as the base, innovation as the support, and service as the main line, and committed to the sustainable development of value co-creation.

     

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