基于SNA的突发事件舆情传播网络的结构特征分析以江苏响水“3•21”爆炸事故为例

Analysis of Structural Features of Public Opinion Dissemination Network for Emergency Events Based on SNATake Jiangsu Xiangshui "3•21"explosion accident as an example

  • 摘要:
    目的/意义把握突发事件舆情传播网络的内在结构特征,可以为网络舆情健康发展提供优化对策。
    方法/过程运用社会网络分析方法(SNA),以江苏响水“3•21”爆炸事故为实证研究对象,运用ucinet软件生成网络拓扑图,从网络整体结构、中心性、位置角色三个维度下的七个测度指标进行网络结构特征的测度分析。
    结果/结论该突发事件舆情传播网络具有较高的连通性和异质性、网络的结构特性影响舆情信息传播速度和效力、用户的信息传播能力具有马太效应、用户特性影响其在网络中的地位。最终根据网络内部结构特征分析,提出针对性的建议。

     

    Abstract: Purpose/Significance Grasping the internal structural features of the public opinion dissemination network for emergency events can provide optimized countermeasures for the healthy development of internet public opinion. Design/Methodology The social network analysis (SNA) is applied to make empirical research on the “3•21 Explosive Accident” in Xiangshui, Jiangsu Province, and the UCINET software is adopted to generate network topology diagram. This paper conducts measurement analysis of the network structure features from seven utility measuring indexes under the three dimensions of overall network structure, centrality and position role. Findings/Conclusions The results show that the public opinion dissemination network for emergency events has high connectivity and heterogeneity; the structural features of the network may affect the speed and effectiveness of public opinion information dissemination; the user’s information dissemination ability has the Matthew effect; the user characteristics may affect its network status. Finally, this paper puts forward targeted suggestions based on the analysis of the internal structural features of the network.

     

/

返回文章
返回