Abstract: Purpose/Significance The research on the generation logic and countermeasures of public figures’ influence on ideological and political education in universities in the micro-era is of great significance to promote the all-round development of college students and meet the requirements of the all-round talents for social progress. Design/Methodology By adopting qualitative analysis and causal analysis, this paper starts from the correlative thinking of public figures and ideological and political education in universities under the micro-era, and further explores the generation logic and countermeasures of public figures’ influence on ideological and political education in universities in the micro-era. Findings/Conclusions Public figures in the micro-era have a positive impact on the renewal of ideological and political education carriers, the innovation of teaching methods and the realization of educational goals. Nevertheless, problems still exist such as difficulty in distinguishing effective content, distorted value orientation, and complex external environment. Based on this, society, universities, public figures, and college students should make synergic efforts and take active countermeasures, in a bid to promote the new development of ideological and political education in universities in the micro-era.