Abstract: Purpose/Significance The purpose of this paper is to solve the problem of whether the retailer provides the service and the manufacturer coordinates the service time, or the manufacturer provides the service and the retailer coordinates the service time. Thus, it can guide the service strategy selection of remanufacturing closed-loop supply chain. Design/Methodology By establishing the Stackelberg models considering the service level and service time, doing comparative analysis and then using the numerical validation, then the influence of the retailer and the manufacturer’s mutual incentive behavior on the supply chain service strategy selection and performance is discussed. Conclusions/Findings When the consumers are sensitive to service time, the service cost is large, and the service time is late, but the service sensitivity is low, and coordination time and effort cost are small, the manufacturer will provide the service. Otherwise, the retailer will provide the service. In addition, mutual incentive between the retailer and the manufacturer can increase the sale volume, raise the recovery rate, improve the service level and coordinate the service time effort level, and increase the retailer’s profit under certain condition. It is an effective way to improve the performance of supply chain to subdivide according to the consumers’ sensitivity to service time.