Abstract: Purpose/Significance The coordinated development of new urbanization and rural revitalization is an inevitable requirement for achieving co-prosperity between urban and rural areas and promoting modernization. Based on the perspective of multiple theory, it is of practical significance and academic value to explore the coordinated development of rural revitalization and new urbanization. Design/Methodology With the literature method, this paper sorts out the theories and viewpoints on the “three rural” issues, for example, Marxism, Substantialism, Neo-classical/New Institutional Economics, Post-modern/Post-structure, Livelihood Framework Theory, etc. These theories and viewpoints can be used as academic resources for the basic theoretical research on rural revitalization. At the same time, with the investigation & research methods, comparative analysis and inductive methods, this paper analyzes the problems and constraints on the coordinated development of rural revitalization and new urbanization. Conclusions/Findings Constraints on the coordinated development of rural revitalization and new urbanization are summarized, such as the low level of agricultural modernization, insufficient two-way flow of urban and rural elements, poor integration of urban and rural development, unbalanced service guarantee mechanisms, and the low quality of urban and rural ecological environment., etc. Based on the analysis above, this paper puts forward some countermeasures and suggestions: promoting the co-development of the industries, increasing the flow of resources, improving the ecological environment, promoting the cultural integration, and improving the equalization of public services.