基于扎根理论的预发布公共政策在线意见形成影响因素研究

The Influencing Factors of Online Public Opinions on Pre-published Public Policies Based on Grounded Theory

  • 摘要:
    目的/意义 探索预发布公共政策公众在线意见的形成影响因素,对于公共机构制定科学的政策及引导公众发表合理意见具有重要理论价值。
    设计/方法 以三个预发布公共政策的在线意见文本为对象,利用扎根理论方法对在线评论进行编码,分析在线意见形成的影响因素,并基于社会认知理论构建预发布公共政策在线意见形成的影响路径及形成机理。
    结论/发现 预发布公共政策在线意见表达会受到公众、政策、政府、媒介以及环境五大因素的共同影响;对这五大因素深入分析,进一步提出引导在线意见理性表达的策略建议。

     

    Abstract: Purpose/Significance To understand the factors influencing the formation of online public opinions on pre-published public policies, this paper is to provide research implications for policy-issuing institutions to guide the public to express their opinions and promote the scientific policy-making process. Design/Methodology Taking online opinions of three pre-published public policies as examples, this study analyzes the influencing factors of online opinions formation by using the grounded theory to code online comments. Based on social cognition theory, the influencing path and formation mechanism of online opinions on pre-published public policies are constructed. Conclusions/Findings The results show that the online opinions on pre-published public policies are affected by five factors, the public, policy, government, media and environment. This paper makes a thorough analysis of these five factors and further puts forward some strategies and suggestions to guide rational expression of online opinions.

     

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