陈美莲, 曾阳艳, 陈武华. 考虑双重声誉的医疗旅游供应链激励机制研究[J]. 电子科技大学学报(社科版), 2024, 26(3): 1-13.. DOI: 10.14071/j.1008-8105(2024)-3002
引用本文: 陈美莲, 曾阳艳, 陈武华. 考虑双重声誉的医疗旅游供应链激励机制研究[J]. 电子科技大学学报(社科版), 2024, 26(3): 1-13.. DOI: 10.14071/j.1008-8105(2024)-3002
CHEN Mei-lian, ZENG Yang-yan, CHEN Wu-hua. Research on Incentive Mechanism in Medical Tourism Supply Chain Considering Double Reputation[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION). DOI: 10.14071/j.1008-8105(2024)-3002
Citation: CHEN Mei-lian, ZENG Yang-yan, CHEN Wu-hua. Research on Incentive Mechanism in Medical Tourism Supply Chain Considering Double Reputation[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION). DOI: 10.14071/j.1008-8105(2024)-3002

考虑双重声誉的医疗旅游供应链激励机制研究

Research on Incentive Mechanism in Medical Tourism Supply Chain Considering Double Reputation

  • 摘要: 考虑医疗旅游供应链中协助机构和服务提供商双方的声誉效应,为降低医疗旅游供应链运作过程中的风险,建立了完全信息和不完全信息两种情景下的双重声誉委托代理模型,运用最优化理论得出协助机构的最优激励机制决策,并与不考虑双重声誉效应的情形进行对比。结论发现,完全信息情形下,协助机构仅需通过固定报酬就可以激励服务提供商努力工作,且最优激励合同与服务提供商的风险规避度和外生不确定因素无关;不完全信息情形下,在一定条件下引入双重声誉激励机制,可以提高服务提供商的努力水平和激励报酬以及协助机构的期望收益,即双重声誉激励机制可以实现医疗旅游供应链的帕累托改进。此时,服务提供商的风险厌恶程度和外生不确定因素对激励机制的最优配置具有显著影响。

     

    Abstract: Considering the reputation effect of both medical tourism facilitator and service provider on the medical tourism supply chain to reduce risks during the operation of the medical tourism supply chain. Dual reputation incentive models under complete information and incomplete information are established. And the optimal incentive mechanism decisions of the facilitator are obtained by using the optimization theory, which are compared with the situation without considering the dual reputation effect. In the case of complete information, medical tourism facilitator can encourage service provider to work hard only through fixed remuneration, and the optimal incentive contract is not related to the risk aversion of service provider and exogenous uncertainties; while in the case of incomplete information, under certain conditions, the dual reputation incentive mechanism can improve the service provider’s effort level and incentive reward, as well as the expected benefits of the facilitator , that is, the dual reputation incentive mechanism can achieve Pareto improvement of medical tourism supply chain. At this time, the risk aversion of service provider and exogenous uncertainties have a significant impact on the optimal allocation of incentive mechanism.

     

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