樊其琦, 蔡大海, 吴萌. 银行理财客户风险测评的行为实验研究:方法比较与效果分析[J]. 电子科技大学学报(社科版).. DOI: 10.14071/j.1008-8105(2024)-3003
引用本文: 樊其琦, 蔡大海, 吴萌. 银行理财客户风险测评的行为实验研究:方法比较与效果分析[J]. 电子科技大学学报(社科版).. DOI: 10.14071/j.1008-8105(2024)-3003
FAN Qi-qi, CAI Da-hai, WU Meng. An Experimental Study on Risk Assessment for Bank Customers: Comparative Evaluation of Assessment Methods and Analysis of Assessment Effectiveness[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION). DOI: 10.14071/j.1008-8105(2024)-3003
Citation: FAN Qi-qi, CAI Da-hai, WU Meng. An Experimental Study on Risk Assessment for Bank Customers: Comparative Evaluation of Assessment Methods and Analysis of Assessment Effectiveness[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION). DOI: 10.14071/j.1008-8105(2024)-3003

银行理财客户风险测评的行为实验研究:方法比较与效果分析

An Experimental Study on Risk Assessment for Bank Customers: Comparative Evaluation of Assessment Methods and Analysis of Assessment Effectiveness

  • 摘要: 长期的低收益率与刚性兑付使得客户对银行理财产品的风险形成了保本保息的扭曲认识。理财产品的规范化与监管新规的执行引起了理财产品的大幅亏损,导致客户的不满及银行与客户关系的恶化。理财产品风险分级与客户风险类型不匹配可能是问题背后的潜在原因。为此,本文重新审视和检验商业银行理财风险测评的效果。通过行为实验,本文将风险测评问卷、经典的彩票选择测试和新兴的炸弹诱导测试方法进行对比。研究发现风险测评问卷度量的风险厌恶程度显著低于炸弹诱导测评,但与彩票选择测评无显著差异。三种测评方法的结果对风险追求客户的分类表现一致,但对风险厌恶客户的分类存在差异。另外,风险测评问卷将大部分客户划分为稳健与谨慎两类,导致客户类型的区分度不高。客户风险分类是风险测评的核心目的,因此银行需要更好的理解不同测评方法的差异,并慎重地选择测评方法。本研究为解决理财新规下的新问题提供了可能的思路,并为进一步改进理财风险测评提供了建议。

     

    Abstract: Low yield and principal-protected payment have distorted customers' perception of investment risk. Implementing new regulations and standardizing wealth investment products bring up a critical problem: many low-yield products have suffered losses. Customer dissatisfaction deteriorates the relationship between banks and customers. A potential cause is that there may be a mismatch between the classification of product risk and the category of customer risk assessment. This paper revisits the commercial bank customer risk assessment performance to uncover the reason. We experimentally compare the performances of three risk assessment tasks, including the risk assessment questionnaire, the classic lottery choice task, and the emerging bomb risk elicitation task. We find that the degree of risk aversion measured by the risk questionnaire is significantly lower than that measured by the bomb risk elicitation task, but not significantly different from that measured by the lottery choice task. Furthermore, the three tasks have consistent results in the classification of risk-seeking customers, but different results in risk-averse customers. The risk assessment questionnaire classifies the majority of customers into two categories, making it difficult to distinguish the individual differences between these two groups. Since customer classification is the core objective of risk assessment, this study helps commercial banks better understand the differences between different assessment tasks and choose a better assessment task. We also provide suggestions for further improving risk assessment.

     

/

返回文章
返回