低空经济背景下低空旅游用户需求层次分析与对策基于Kano模型的雄安实证研究

Analysis and Countermeasures of Tourist Demand Hierarchy Under the Background of Low-altitude EconomyAn Empirical Discussion of Xiong’an Based on the Kano Model

  • 摘要: 低空经济的蓬勃发展给低空旅游发展带来了战略机遇。基于Kano模型,借鉴以往文献,结合低空经济特点,构建包括环境、基础设施、旅游服务和特色体验4个一级指标、31个二级指标的低空旅游需求指标体系。运用问卷调查法,以雄安地区为例,实证分析发现低空旅游需求层次特点:治安状况、医疗救护设施等属于必备属性;工作人员服务态度等属于期望属性;低空航拍等属于魅力属性;旅游讲解服务等为无差异属性。并依据测算出来的各需求要素优先级排序,提出对策:首抓必备属性、完善基础设施;注重期望属性、增强可持续发展;提升魅力属性、打造地区低空旅游特色等。

     

    Abstract: The vigorous development of the low-altitude economy has brought strategic opportunities for the development of low-altitude tourism. Based on the Kano model, drawing on previous literature, and in combination with the characteristics of the low-altitude economy, an index system related to low-altitude tourism demand is constructed, including four first-level indicators: environment, infrastructure, tourism services, and characteristic experiences, as well as 31 second-level indicators. Using the questionnaire survey method, taking the Xiong’an area as an example, the empirical analysis reveals that the low-altitude tourism demand and functional attributes are as follows: security conditions, medical rescue facilities, etc. belong to essential attributes; staff service attitude, etc. belong to expected attributes; low-altitude aerial photography , etc. belong to attractive attributes; tourism interpretation services, etc. are indifferent attributes. Based on the priority ranking of each demand element calculated, the following countermeasures are proposed: first, focus on essential attributes and improve infrastructure; second, pay attention to expected attributes and enhance sustainable development; third, strive for attractive attributes and create regional low-altitude tourism characteristics, etc.

     

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