Abstract:
It is concerned gradually that the landing fees of satellite TV channel providers charged by the cable TV operator are increasing. The paper analyzes the problem about the lump-sum landing fees and income-sharing landing fees considering the regulated or unregulated access charge of the customers under monopoly market based on the two-sided market theory. The results show that the total fees charged by the operator are the same between the two types of landing fees when the access charge of customers is regulated or unregulated. Yet, when the access charge of customers is regulated, the operator will ignore the indirect network effect and the brand effect given to the customers by the satellite TV channel providers. This is one of the reasons that the operators charge the great landing fees from the providers.