中国畜产品在日本市场的竞争力分析

Competitiveness on the Livestock Products of China-USA-Australia in Japan

摘要: 日本一直是中国畜产品出口的主要市场，而在日本畜产品市场上，澳大利亚和美国则是中国最大的竞争对手。本文主要运用市场占有率（PRM）、畜产品出口相似度指数(ESI)和显性比较优势指数(RCA)，采用联合国统计司贸易数据库(COMTRADE)的数据来比较分析了中美澳三国畜产品的竞争优势及劣势。分析结果表明中美澳三国畜产品的出口相似度上升，而且中国大部分畜产品的竞争力不足，但中国在肉制品、蜂蜜、动物皮毛及动物油脂上的比较优势仍然明显，畜产品的整体市场占有率一直处于上升趋势

Abstract: Japan has been the main market of Chinese livestock products. In Japanese market, USA and Australia are the main competitors of China. This paper uses the relevant data of UNCOMTRADE and the “Possession Ratio of Market (PRM)”, “Export Similarity Index (ESI)”, and “Revealed Comparative Advantages Index (RCA)” to make the contrast analysis on the advantage and disadvantage of livestock products of China, USA and Australia. This study will provide decision reference and support for consolidation and increase of market share of Chinese livestock products in Japan