段 钢, 徐 睿. 单机游戏数字发行平台中 玩家购买意愿的影响因素研究[J]. 电子科技大学学报社科版, 2013, 15(4).
引用本文: 段 钢, 徐 睿. 单机游戏数字发行平台中 玩家购买意愿的影响因素研究[J]. 电子科技大学学报社科版, 2013, 15(4).
DUAN Gang , XU Rui. An Empirical Study of Digital Distribution Platform of Single-Player Game[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2013, 15(4).
Citation: DUAN Gang , XU Rui. An Empirical Study of Digital Distribution Platform of Single-Player Game[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2013, 15(4).

单机游戏数字发行平台中 玩家购买意愿的影响因素研究

An Empirical Study of Digital Distribution Platform of Single-Player Game

  • 摘要: 单机游戏是一种有数十年历史的娱乐形式,在国内,单机游戏市场经历了大起大落的波动,但在2011年,国内的单机游戏营收比2010年的营收增长了301%。这一数据背后与数字发行方式的推动密不可分。数字发行不同于传统的媒体发行方式,它直接利用互联网将内容传递给消费者,而基于此的单机游戏数字发行平台还能提供给玩家更多更好的游戏体验。通过实证研究方法,试图找出影响玩家在数字发行平台中购买游戏的因素,为我国的单机游戏数字发行平台开发商和运营商提出有针对性的建议。

     

    Abstract: Single-player game is a decades-old form of entertainment. The single-player game market in China has experienced the ups and downs. However, the single-player game revenue had a 301% growth, reaching 61 million Yuan, in 2010. Behind the data is the rise of digital distribution. Digital distribution is different from traditional media distribution. It uses the Internet to deliver content to consumers directly and can provide lots of features to the gamers, making the gaming experience better than ever. Based on TAM, this article validates the model through empirical research methods. The results provide useful advises to China’s single-player game digital distribution platform developers and operators

     

/

返回文章
返回