Abstract: Urban and rural development is the only way to eliminate the risk of urban and rural social structure. During the local gonernment exploring co-ordinate the development of long-acting mechanism,Wenjiang District of Chengdu has made great achievements in city urban and rural development. These innovations involve the institutional innovation of the land transfer, social security and grass-roots democratic governance. The government of Wenjiang District adheres to the people-centered and market-oriented and voluntarism concept and principles during the coordination of urban and rural development institutional innovation. The performances of the institutional innovation in the district are significant. Now the economic situation in the region develops coordinated, grassroots governance is in order, and residents happiness is increasing. The revelation of “Wenjiang experiences” is to deal with the relations between good government-led and market-oriented urban and rural development, social differention and social integration, and social develpoment and risk prevention.