Social Media and Transformation of Crisis Communication: from SCCT to SMCC

SCCT was put forward by Coombs as a famous and systemic theory of crisis communication, in which the media was not be taken into account as an key factor. With the rapid development of Internet, social media has been playing an important role in crisis communication more and more, then a new social-mediated crisis communication model (SMCC) was advanced. The new model provides new direction for reference to the reform of China's crisis communication system.