Review and Prospects of Mobile Game Operation

The mobile game industry has developed rapidly in our country and worldwide. The relevant research of mobile game operation and its supply chain cooperation has become the newest hot spot in the world. This paper gathers the recent researches of the mobile game operation and makes a comprehensive, in-depth and clear discussion on the specific research methods, research contents, research situation and progress of mobile game operation related studies from normative research and empirical research. This study will help follow-up researchers understand the existing research’s development trajectory and future research direction of the mobile game operation.