Adequacy of the Sampling Process and Measurement in Survey Studies: An Assessment and Suggestion

Survey research becomes not only the commonly used quantitative method in psychology and sociology areas, but also the most popular data collection method in management research for its high convenience, strong operability, and low cost. However, the appropriateness of sampling and measurement are hard to guarante. In order to improve the standardization and science of the survey research in management research, this paper evaluates the current situation of the appropriateness of sampling and measurement based on the papers published in Management World from 2007 to 2016, identifies research problems, and proposes corresponding suggestions.