Survey on University Students' New Media Literacy Level and the Promotion Strategy

In the era of information spread with high speed, the audience's understanding and judgment of information have been influenced by new media. However, university students have a strong curiosity in new things as well as strong ability to accept them. In this case, a higher media literacy, namely the ability of understanding and distinguishing information, and the ability of thinking independently and using the media are particularly important for university students. This paper takes a survey questionnaire on media touch, meadia judgement, media application,etc. among students in UESTC and gets a general idea of their new media literacy level, which provides a reference for the improvement of college students' media literacy.