Research on the Evaluation and Promotion of New Media Literacy of College Teachers in New Situation

With the development of new media technology, new media literacy has become an important factor to measure the comprehensive quality of college teachers. This thesis takes new media literacy of the teachers in colleges and universities as the research object, establishes new media literacy evaluation index system consisting of new media cognitive ability, new media knowledge and skills, and new media application ability, and determines the weight of each index through analytic hierarchy process. Then the thesis studies the status-quo of the new media literacy of college teachers with questionnaire method, and puts forward some countermeasures and suggestions to solve the existing problems. The research is of certain practical significance for promoting the new media literacy of teachers and improving the teaching effect.