Research on the Driving Factors of Smart Tourism Operation Type Innovation

It becomes a consensus from the government, industry, and academia that the smart tourism is an important approach of upgrading tourism. Although the smart tourism is critical to innovation of tourism operation type, there is still lack of systematic research on what factors drive innovation. Based on the existing research literature and practices, we propose the driving factors framework of innovative operation type on smart tourism by using the Delphi method. The framework named TRPMC includes five types of innovative driver factors: emerging information technology, policy, demand, market, and capital. Based on the model, we analyze a typical smart tourism innovative operation type: Handy. The results of this study not only expand the theories of innovation in smart tourism operation type, but also provide an important reference for government to formulate the policy of innovative smart tourism operation type, and guide the enterprises to carry out innovative practices in the field of smart tourism.