Research on the Model of Internet Financial Poverty Alleviation Based on E-commerce Platform: An Example of Jingdong

The poverty problem has always been a key concern of the country. Because of the large number of poor people in China, the problem has still not been radically eliminated, and our country has entered a critical period of poverty alleviation to tackle tough. The rapid development of the Internet provides a new way for accurate poverty alleviation. In poor rural areas, Jingdong relies on e-commerce platform to carry out the practice of poverty alleviation, and has a positive effect on the economic development of the poverty-stricken areas and the poverty alleviation of the poor. The Internet financial poverty alleviation model based on the e-commerce platform is an innovative model of poverty alleviation. It not only has unique advantages over traditional finance, but also has dual functions of financial poverty alleviation and industrial poverty alleviation, which is of great significance for improving the effectiveness of poverty alleviation. This paper will study the advantages and difficulties of the Internet financial poverty alleviation model based on the e-commerce platform, and put forward some suggestions.