Analysis of the Ideological and Political Education Function of CCTV Spring Festival Gala in the Perspective of Media IntegrationTake the 2019 CCTV Spring Festival Gala as an example

According to the 43rd Statistical Report on the Development of China’s Internet Network, by the end of 2018, the number of Internet users in China reached more than 800 million. The development of netizen and the rapid change of Internet technology have reshaped the form of media, recreated people’s ideas and reconstructed the ideological and political education environment. These changes have made media integration and all-media construction under digital communication technology extremely urgent. The consolidation and dissemination of mainstream ideology cannot be delayed. This article starts from the exploration of ideological and political education and the logical direction of the common direction of the Spring Festival Gala, and interprets innovative expression of educational art of the ideological politics of the Spring Festival Gala with four aspects: deep integration of institutional mechanisms, scientific and artistic interaction, positive and innovative content and form, and networked communication channels. Finally, this paper considers the innovation and development of ideological and political education from the perspective of media integration from three aspects: it needs to guard against the digital divide when enriching ideological and political education resources, and it also needs to be vigilant about technology alienation when applying digital technology, lastly it needs to be careful about dangerous thoughts when the new media is widely used.