Analysis on the Path of the Integration of Campus Media Resources in the Background of Media Convergence

Integrating the media resources of colleges and universities and promoting the integration and development of traditional media and emerging media is an effective way to adapt to the profound changes in the media structure and to innovate the propaganda and ideological work of colleges and universities. It is an important measure to enhance the campus media to guide the mainstream public opinion atmosphere, enrich the campus culture, and promote the positive energy of communication. Based on the background of media integration, the research focuses on the new situation and new requirements of university news propaganda work, and combines the research results of students’ campus media usage, proposes the path of university campus media integration, and intersects the concept of integrated development into all aspects of campus media construction and development. In the end, the composition forces of university propaganda work will be formed.