An Empirical Study on the Factors Influencing the Acceptance of Network Ideological and Political Education of Universities—According to Reception Theory

The development of Internet technology has made the network ideological and political education of universities in the ascendant. What factors affect university students in accepting network ideological and political education? This is an hot topic of continuous concern in the field of network ideological and political education in universities. The research is based on the acceptance theory and the unified theory of acceptance and use of technology (UTAUT) to construct the influencing factors model of the students’ acceptance on university’s network ideological and political education. The results of the study show that there is no significant difference in the acceptance of learners with different genders, grades and majors. Performance expectations, social impacts, facilitating factors, content qualities, and teaching will have positive impact on acceptance. Efforts expectancy have no significant impact on acceptance. The research results will help universities to further enhance the pertinence and effectiveness of network ideological and political education.