The Two Dimensional Cultural Community: The Spatial Turn of Ideological and Political Education in Colleges and Universities—Take “Bilibili” as an example

Purpose/SignificanceWith the rapid development of the media, the opening of the ideological and political education network positions in universities has changed from ideal to reality. However, the characteristics of self-media dissemination, user group portraits, and supply mechanisms make ideological

Design/MethodologyA comparative analysis of the operation mode of Bilibili Barrage Website (hereinafter referred to as “Website B”) and the ideological and political education concept of educating people shows that the educating advantages of ”Website B” are concentrated in clear group positioning, rich content supply, and unique interaction modes.

Findings/ConclusionHowever, at present, the “exclusive” characteristics of the network subculture derived from the “Website B” and the defensive psychology of the user group have weakened the effectiveness of ideological and political education in colleges and universities. In order to build “Website B” as the main network of ideological and political education in colleges and universities, it is necessary to realize the transformation and upgrade of the operating philosophy from the aspects of cultural soul-building, trust-building, and example-leading.