Examining Public Opinion Guidance and Governance in Major Epidemic Situation from Wechat Moments

Purpose/Significance During the COVID-19 prevention and control period, public opinion has changed greatly, and Wechat Moments is a barometer of this change. Prevention and control of public opinion spread through Wechat Moments has a great impact on public opinion, so we should fully examine the value of public opinion stabilizer. Design/Methodology Taking Wechat Moments, a new virtual social platform, as the research object, starting from the case analysis of Doctor Li Wenliang's friend circle communication in the treatment of the incident, this paper analyzes the public opinion communication guiding function and active governance effectiveness of the virtual public micro platform in the major epidemic. Findings/Conclusion Through the above measures, the public opinion of the circle of friends can be stimulated and transformed to become an effective supplement to the authoritative media, which can help guide and manage public opinion during major epidemics. Giving full play to the advantages of new media in multi-field communication and using the power of new technologies to enhance the flow of mainstream media can effectively stimulate the public opinion evolution and communication efficiency of the circle of friends, and also help to improve public media literacy, public opinion guidance and governance during major epidemic outbreak.