Effect Evaluation of Online Platform Flipped Classroom Teaching from the Perspective of ARCS Learning Motivation Model

Purpose/Significance With the advent of the era of artificial intelligence, exploring the incentive mechanism of students’ learning motivation, finding classroom teaching methods that stimulate students’ learning motivation, will help higher education adapt to the new era of university education reforms. Meanwhile, creating the online open “Valuable Course” improves the quality of higher education. Design/Methodology Based on the implementation of flipped classrooms on the Internet mobile teaching platform, this paper designs classroom teaching models from four dimensions of the ARCS model, constructs the influencing factor model of flipped classroom teaching on the Internet mobile teaching platform from the perspective of the ARCS model, and carries out empirical analysis by the structural equation model. Findings/Conclusion The flipped classroom teaching model based on the ARCS model has a positive impact on university students’ learning motivation, and improves teaching satisfaction and teaching effect. The deep integration of mobile Internet and education provides more solutions and practical exploration for the implementation of “Online Valuable Course” teaching reform in universities, promotes the progress of educational technology, and enhances the vitality and innovation of education.