Research on Rural Logistics Joint Distribution Mode and Profit Distribution Model Under the Deep Integration of Transportation and Postal Express

Purpose/Significance With the deep integration of transportation and postal express, a new mode of rural logistics joint distribution is developed. Compared with urban logistics joint distribution, the rural one faces more complex environment. Design/Methodology By analyzing the development status of rural logistics distribution and the impact of the deep integration of transportation and postal express on rural logistics distribution, this paper proposes to build a rural logistics joint distribution mode of county-township-village transportation. The Shapley value method is used to construct the profit distribution model of each participant in the joint distribution of rural logistics, and the distribution model is modified by considering the importance of the actual input resources of enterprises, risk sharing ratio, market position and goodwill of enterprises, and the contribution of perfect service. Conclusions/Findings The rural logistics joint distribution mode of county and rural three-level transfer can effectively promote the development of rural logistics with high-quality, and the revised benefit distribution model will make the benefit distribution of rural logistics joint distribution more reasonable and fair.