Development Strategy of Primary Health Care Institutions under the Perspective of Customer Perceived Value ——Based on Exploratory Factor Analysis

Based on the customer perceived value theory, this article extracts six factors from the patient perceived value of the primary health care institutions through factor analysis, which are the functional value, emotional value, image value, special value, the cost of time, and the cost of money, and each dimension has a reliable reliability. It applies the multiple regression method to analyze how the six factors influence the willingness to take treatment in the primary health care institutions. Based on conclusions, developing strategies are put forward for the primary health care institutions on how to attract the patients through raising patients’ customer perceived value.