An Empirical Study of Digital Distribution Platform of Single-Player Game

Single-player game is a decades-old form of entertainment. The single-player game market in China has experienced the ups and downs. However, the single-player game revenue had a 301% growth, reaching 61 million Yuan, in 2010. Behind the data is the rise of digital distribution. Digital distribution is different from traditional media distribution. It uses the Internet to deliver content to consumers directly and can provide lots of features to the gamers, making the gaming experience better than ever. Based on TAM, this article validates the model through empirical research methods. The results provide useful advises to China’s single-player game digital distribution platform developers and operators