Abstract: This paper elaborates the key point and essence of social management. Based on our country’s situation, this paper proposes four breakthroughs and key areas of strengthening and innovating social management. Furthermore, this paper points out that the essence of social management is public cooperation administration, which not only depends on the Party and government, but also on the cooperative administration by party and government organizations, social organizations, media, and citizens. The aim of social management is to realize a harmonic society