Abstract:
There are several ubiquity problems in running of rural tourism enterprises, such as weak groundwork of management, small scale, tourism resource disperse, and so on. These problems restrict sustainable development of rural tourism severely. Hence, this article puts forward the idea to impulse rural tourism sustainable development by rural tourism industrial development, supply chain integrating and the support of government and community. It is an expectation that the existent problems in rural tourism enterprises development can be resolved by effective cooperation strategies.