Abstract:
The competition of the domestic individual telecommunications industry market is becoming increasingly intense, and group client has become the focus of competition. How to deal with the competition of the group client market from a strategic level is a pressing problem that CD Mobile is faced with. In this paper, we firstly analyze the status of CD Mobile’s group client business and marketing environment, draw up its marketing strategy, and conduct a customer market segmentation. Then we establish the group client value evaluation system. Choosing a sample of 37 clients in different sectors, we use principal componential analysis to evaluate their present value-future value structure and according to it, we divide the 37 group clients into 4 types, and give different marketing strategies against each type.