Abstract: University cultural management is essentially a conscious, planned and purposeful process of cultural education, cultural development, and cultural specification. Strengthening university cultural management is an objective requirement for colleges and universities to create a first-class university and implement the scientific concept of development. University cultural management elements include the concept of education, security system, the construction team, material resources, supervision and feedback, and its operating mechanism is constructed including a series of formal rules and informal rules. University management focuses on the rules and mechanism innovation. In the new era, it is of significance for university culture management practice mode and the specific path.