Abstract: Wolf culture and sheep culture lead two different way for enterprise developing，but with the process of drastic marketing competition，sheep culture can be nlore recognized，which can be comprehended deeply on the basis of the nature of wolf and sheep．The merit of wolf culture iS diligence．solidarity，wit and faithfulness，and the merit of sheep culture is friendship，double—winning。obedience and altmism．The result of Yaxiya in Zhengzhou and Yiwu in Zhejiang can demonstrate the two cultures．Enterprise culture can evolve by ways of natural style and compulsive style． The developing trends under new economic development are：encouraging innovation and formation；inspiring the spirit of team—work：strengthening alliance and double—winning；emphasizing team—work learning．