Abstract:
Tourism informatization is an inevitable trend of the development of tourism, and the informatization of scenic has become the most important part because scenic is the core of tourism. How to find a reasonable perspective of scenic informatization to help scenic to fundamentally enhance its core competitiveness becomes extremely important. After reading extensive literatures and field research in Mountain Emei, we propose to build a visitor management system based on CRM which can emphasize the management of the most valuable resource which is the visitors while realizing the informatization of scenic. This paper provides the frame of visitor management system and also gives advices on the building of other scenic spots’ relative systems.