Abstract:
With the development of commodity economy and the intensity of market competition, the developed commodity economy with its elegant look conquers people’s sentiment. It is expressed as a win-win transaction of goods and the most amiable modern marketing—“Human Marketing”. It enables enterprises to carry out marketing activities centered by humanities, creat a strong atmosphere of the humanities by marketing integration, value the good communication and human care between enterprise and enterprise and between enterprise and cusumers, and strengthen the affinity between competitions in order to achieve effective marketing.