陈心宇. 基于人文的现代营销行为[J]. 电子科技大学学报社科版, 2009, 11(3). DOI: 1008-8105(2009)03-0037-04
引用本文: 陈心宇. 基于人文的现代营销行为[J]. 电子科技大学学报社科版, 2009, 11(3). DOI: 1008-8105(2009)03-0037-04
CHEN Xin-yu. Modern Marketing Based on Humanities[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2009, 11(3). DOI: 1008-8105(2009)03-0037-04
Citation: CHEN Xin-yu. Modern Marketing Based on Humanities[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2009, 11(3). DOI: 1008-8105(2009)03-0037-04

基于人文的现代营销行为

Modern Marketing Based on Humanities

  • 摘要: 随着商品经济的发展和市场竞争的加剧,发达的商品经济以其高雅文化的面貌征服了人们的情感,表现为一种双赢的商品交易与极具亲和力的现代营销——“人文营销”。它使企业以人文要素为中心展开营销活动,通过营销整合,营造强烈的人文氛围,重视企业与企业之间、企业与消费者之间的良性沟通及人文关怀,强化竞争及交易双方的亲和力,从而实现有效营销。

     

    Abstract: With the development of commodity economy and the intensity of market competition, the developed commodity economy with its elegant look conquers people’s sentiment. It is expressed as a win-win transaction of goods and the most amiable modern marketing—“Human Marketing”. It enables enterprises to carry out marketing activities centered by humanities, creat a strong atmosphere of the humanities by marketing integration, value the good communication and human care between enterprise and enterprise and between enterprise and cusumers, and strengthen the affinity between competitions in order to achieve effective marketing.

     

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