Abstract:
Cultural demand of citizen has structurally changed with social economy’S development.The performance
culture has gradually become the remarkable modus of civic culture in Chengdu and has become a new growth point of ur·
ban tourism industry.Due to historical reasons,the number of various performing arts venues is scarce;distributions of the
performing arts venues are uneven;the state of operation is not good;From the angle of innovative city,this article studies
in the integrated performance venues and marketing mechanism in Chengdu,and by the conformity marketing pattern and
the conformity plan’S marketing idea of“1+N+M”.it discusses the new mechanism of integrated use of performance
venues and various performing arts and cultural resources in Chengdu.