谢 梅, 张 强. 整合式演艺场馆营销机制研究、 ——成都市演艺场馆1+N+M模式解析一[J]. 电子科技大学学报社科版, 2008, 10(5). DOI: 1008—8105(2008)05—0041—05
引用本文: 谢 梅, 张 强. 整合式演艺场馆营销机制研究、 ——成都市演艺场馆1+N+M模式解析一[J]. 电子科技大学学报社科版, 2008, 10(5). DOI: 1008—8105(2008)05—0041—05
XIE Mei, ZHANG Qiang. Research Oil the Marketing Mechanism of Integrated Performing Arena ——AnalysiS on the“1+N+M”Model of Chengdu Performing Arena[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2008, 10(5). DOI: 1008—8105(2008)05—0041—05
Citation: XIE Mei, ZHANG Qiang. Research Oil the Marketing Mechanism of Integrated Performing Arena ——AnalysiS on the“1+N+M”Model of Chengdu Performing Arena[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2008, 10(5). DOI: 1008—8105(2008)05—0041—05

整合式演艺场馆营销机制研究、 ——成都市演艺场馆1+N+M模式解析一

Research Oil the Marketing Mechanism of Integrated Performing Arena ——AnalysiS on the“1+N+M”Model of Chengdu Performing Arena

  • 摘要: 随着社会经济的发展,市民的文化需求发生了结构性的改变。演艺文化逐渐成为 城市文化的显著样态。由于历史原因,成都各种演艺场馆数量稀少、分布不均,而且已有场馆逐步 呈现设施老化、经营业绩不甚理想等情况。本文拟从创意城市的角度,研究成都市演艺场馆整合式 建设和营销机制,以“1+N-I-M”的整合营销模式和整合策划的营销理念,探讨成都演艺场馆与各种 演艺文化资源整合利用的新机制。

     

    Abstract: Cultural demand of citizen has structurally changed with social economy’S development.The performance culture has gradually become the remarkable modus of civic culture in Chengdu and has become a new growth point of ur· ban tourism industry.Due to historical reasons,the number of various performing arts venues is scarce;distributions of the performing arts venues are uneven;the state of operation is not good;From the angle of innovative city,this article studies in the integrated performance venues and marketing mechanism in Chengdu,and by the conformity marketing pattern and the conformity plan’S marketing idea of“1+N+M”.it discusses the new mechanism of integrated use of performance venues and various performing arts and cultural resources in Chengdu.

     

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