Abstract: Scale operation is the necessary trend of industrialization development of rural tourism，and it earl make rural tourism get rid of lower level competition．Scale operation is also the necessary path to resolve quantitative and structural contradictions between rural tourism demand and supply in our country．This article analyses the main reasons that our national rural to、urism operation scale is nou—econortllc，and points out pertinence paths to promote rural tourism scale operation in order to provide strategies to,,promote our national rural tourism industry upgrade and quicken construct· ing public infrastructure of new typed rural area．