王刚贞, 吴徐. 基于电商平台的互联网金融扶贫模式研究—以京东为例[J]. 电子科技大学学报社科版, 2018, 20(5): 23-28. DOI: 10.14071/j.1008-8105(2018)-1107
引用本文: 王刚贞, 吴徐. 基于电商平台的互联网金融扶贫模式研究—以京东为例[J]. 电子科技大学学报社科版, 2018, 20(5): 23-28. DOI: 10.14071/j.1008-8105(2018)-1107
WANG Gang-zhen, WU Xu. Research on the Model of Internet Financial Poverty Alleviation Based on E-commerce Platform: An Example of Jingdong[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2018, 20(5): 23-28. DOI: 10.14071/j.1008-8105(2018)-1107
Citation: WANG Gang-zhen, WU Xu. Research on the Model of Internet Financial Poverty Alleviation Based on E-commerce Platform: An Example of Jingdong[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2018, 20(5): 23-28. DOI: 10.14071/j.1008-8105(2018)-1107

基于电商平台的互联网金融扶贫模式研究—以京东为例

Research on the Model of Internet Financial Poverty Alleviation Based on E-commerce Platform: An Example of Jingdong

  • 摘要: 贫困问题历来是国家重点关注的问题,由于我国贫困人口基数庞大,贫困问题仍未得到根本性的消除,我国扶贫已进入攻坚克难的关键时期。互联网的快速发展,为精准扶贫提供了新的思路。京东在农村贫困地区依托电商平台开展扶贫的实践,对贫困地区的经济发展和贫困户脱贫产生了积极作用。这种基于电商平台的互联网金融扶贫模式是一种创新的扶贫模式,不仅具有优于传统金融的独特优势,同时兼具金融扶贫与产业扶贫的双重功效,对提高扶贫效果具有重要意义。研究基于电商平台的互联网金融扶贫模式的优势以及存在的难点,并提出相应建议。

     

    Abstract: The poverty problem has always been a key concern of the country. Because of the large number of poor people in China, the problem has still not been radically eliminated, and our country has entered a critical period of poverty alleviation to tackle tough. The rapid development of the Internet provides a new way for accurate poverty alleviation. In poor rural areas, Jingdong relies on e-commerce platform to carry out the practice of poverty alleviation, and has a positive effect on the economic development of the poverty-stricken areas and the poverty alleviation of the poor. The Internet financial poverty alleviation model based on the e-commerce platform is an innovative model of poverty alleviation. It not only has unique advantages over traditional finance, but also has dual functions of financial poverty alleviation and industrial poverty alleviation, which is of great significance for improving the effectiveness of poverty alleviation. This paper will study the advantages and difficulties of the Internet financial poverty alleviation model based on the e-commerce platform, and put forward some suggestions.

     

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