Abstract:
11lis
paper suggests a strategic combination of audit marketing suitable for accounting offices in China.
and a classification of two sorts of
accounting oi五ces。namely,those of big scale and those of s唧m—scale,and conducts
a mseamh into the methods in deciding and applying the marketing strategies for different sort of accounting offices from
the kernel contents of the foilowing seven perspectives:product strategy,pricing strategy,channel strategy,promotion
strategy,pemonnel ma咄ement strategy,service process strategy and afer—senrice strategy.