安广实, 费郁青. 会计师事务所审计营销策略研究[J]. 电子科技大学学报社科版, 2008, 10(2). DOI: 1008—8105(2008)02一0044—05
引用本文: 安广实, 费郁青. 会计师事务所审计营销策略研究[J]. 电子科技大学学报社科版, 2008, 10(2). DOI: 1008—8105(2008)02一0044—05
AN Guang-shi, FEI Yu—qing. Study on the Audit Marketing Strategies of Accounting Office[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2008, 10(2). DOI: 1008—8105(2008)02一0044—05
Citation: AN Guang-shi, FEI Yu—qing. Study on the Audit Marketing Strategies of Accounting Office[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2008, 10(2). DOI: 1008—8105(2008)02一0044—05

会计师事务所审计营销策略研究

Study on the Audit Marketing Strategies of Accounting Office

  • 摘要: 本文从审计产品、定价、渠道、促销、人员管理、服务过程和售后服务七项核心内容 出发,提出了适合我国会计师事务所的审计营销策略组合。分别探讨了大型、中小型事务所制定与 运用审计营销策略方法。

     

    Abstract: 11lis paper suggests a strategic combination of audit marketing suitable for accounting offices in China. and a classification of two sorts of accounting oi五ces。namely,those of big scale and those of s唧m—scale,and conducts a mseamh into the methods in deciding and applying the marketing strategies for different sort of accounting offices from the kernel contents of the foilowing seven perspectives:product strategy,pricing strategy,channel strategy,promotion strategy,pemonnel ma咄ement strategy,service process strategy and afer—senrice strategy.

     

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