Abstract: The value chain theory is an important tool to analyze enterprise competitiveness．The paper introduces the service enterprise’S value chain after comparing the difference between service to manufacturing．It brings forth the mode of value chain management based on the service enterprise innovation，and further analyzes the characteristics of the creative value chain．Finally，the paper puts forward the creative system of service enterprise based on the value chain． The system includes two aspects：the analysis from macro-level of supporting service enterprise creatation and the analysis of the creative strategy from micro-level of service enterprise．