Abstract: This article discusses the problem of the soft power in the Internet. With the popularity of the Internet and globalization deepens, the importance of soft power is increasing. The author believes that the Internet is not only a technical means, but also it can produce soft power. By providing access and creating identity, it is possible for the Internet to produce and realize soft power. At the same time, Internet exchanges are equal, free, and open, which just meet the requirements of soft power. Internet can produce soft power at 3 levels of internet technology, internet language and internet culture